Conflict Diamonds? Not Every Diamond Is a Blood Diamond
This chapter focuses on one of the hottest issues for the diamond industry: conflict (or ‘blood’) diamonds. The generations-old symbolic significance of a diamond as a stone of love and wealth suddenly began to change into a stone of war, misery, and hatred. Based on a theoretical approach to moral panic, analysed here in this chapter is the process of the criminalisation of a diamond. The role of different NGOs and reaction of governments worldwide and the diamond industry, which resulted in the Kimberley Process are also discussed here. What were the mistakes of Kimberley? And how could the small NGOs amass such spectacular publicity focusing on one small stone?