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Health Communication and Communication Inequalities in Addressing Cancer Disparities

  • K. Viswanath
  • Karen M. Emmons
Chapter

The advances in knowledge about the causes of and treatments for cancer underscores the need for understanding how to disseminate this knowledge widely and effectively. Dissemination maximizes the chances for appropriate and timely actions in cancer prevention that can lead to considerable savings in lives as well as costs associated with medical care of cancer patients (Warren et al. 2008). Adoption of preventive health behaviors is more likely when individuals have knowledge about why those behaviors are important and have the skills and the means to adopt them. Further, treatment advances often take some time to become widely available in practice, and thus an individual’s ability to take advantage of them requires knowledge and resources.

Keywords

Social Determinant Information Seek Preventive Health Behavior Health Information National Trend Survey Seek Health Information 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  1. 1.Harvard School of Public Health, Dana-Farber Cancer InstituteBostonUSA

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