Incentive Mechanisms for Mobile Music Distribution



The mobile digital world is seen as an important business opportunity for two main reasons: the widespread usage of cellphones (more than two billions [30], most of them with sound features) and the pervasiveness of mobile technologies. As a result, music industry and telecoms are bringing the successful Internet-based music market strategy into the mobile scenario: record labels are setting up agreements with cellphone network providers (Sprint, Verizon, Vodafone, Orange just to name a few) to offer a download music service also in the mobile scenario. The strategy is to use wireless channels to distribute music contents in the attempt of replicating the success of the Internet-based download scenario.


Incentive Mechanism Digital Right Management Mobile Scenario Digital Right Management System Music Store 
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Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  1. 1.Faculty of Communication and Economic Sciences, University of Modena and Reggio EmiliaModenaItaly
  2. 2.Dipartimento di Ingegneria dell’InformazioneUniversity of Modena and Reggio EmiliaModenaItaly

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