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An Approach to Treat the User’s Preferences About Personal Data

  • Sérgio D. Zorzo
  • Reginaldo A. Gotardo
  • Paulo R. M. Cereda
  • Bruno Y. L. Kimura
  • Ricardo A. Rios
  • Robson E. Grande
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 28)

Abstract

The concern with users’ privacy in the Internet is an argued subject in some areas of knowledge. Mechanisms and actions exist to promote guarantees of user’s privacy; the majority of them, however, present limitations in the privacy control. This paper describes a procedure for the user’s privacy preferences treatment in web systems based on a contextualization model. It offers a personalization choice to the user guaranteeing that his/her privacy preferences are respected. The procedure is applied in a case study and the observed results are presented, evidencing that the privacy personalization improves the user trust in web transactions.

Keywords

Privacy Policy Direct Marketing Privacy Preference Privacy Status Collection Mechanism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

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    Kobsa A (2003) Tailoring privacy to user’s needs. Lect Notes Comp Sci 2109(1):303Google Scholar
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    Kobsa A, Teltzrow M (2004) Contextualized communication of privacy practices and personalization benefits: Impacts on users’ data sharing and purchase behavior. In: Martin D, Serjantov A (eds) Privacy Enhancing Technologies, Fourth International Workshop, PET 2004, Toronto, CanadaGoogle Scholar
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    Mai B, Menon N, Sarkar S (2006) Online privacy at a premium. In: XXXVI Hawaii International Conference on Systems SciencesGoogle Scholar
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    Teltzrow M, Kobsa A (2004) Communication of privacy and personalization in e-business. In: Proceedings of the Workshop “WHOLES: A Multiple View of Individual Privacy in a Networked World”, Stockholm, SwedenGoogle Scholar

Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  • Sérgio D. Zorzo
    • 1
  • Reginaldo A. Gotardo
    • 1
  • Paulo R. M. Cereda
    • 1
  • Bruno Y. L. Kimura
    • 1
  • Ricardo A. Rios
    • 1
  • Robson E. Grande
    • 1
  1. 1.Computer Science DepartmentFederal University of São CarlosSão Carlos –Brasil

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