Networking Agrifood SMEs and Consumer Groups in Local Agribusiness
How could a cluster of high quality agrifood SMEs face global competition? How could a local group of consumers purchase trusted quality goods at reduced prices? To address these issues, we present a model of local trade networks that specifies relationships and links between and within consumer groups and agrifood producer clusters, where exchange can take place only if formal relationships between them exist. An application of the model has been trialed in an EU funded project, SADECAL, aimed at creating a collaborative network in the agrifood sector.