Cultural Determinants of Creating Modern Organisations – The Role of Trust
The virtual form of organisation is the answer for turbulent and highly competitive environment and rising demands of customers. However, the theory of virtual organisation (VO) is still evolving and being systematized, similarly to its practice. Therefore, there is a focal quest to determine the conditions and circumstances favourable to creating VO. It appeared in the author’s research that trust in general and trust management particularly plays the significant role in VO. The article explores the cultural determinants of VO and provides the examples of Swedish and American culture.