Is TV Dead? Consumer Behavior in the Digital TV Environment and Beyond

  • Gali Einav
  • John Carey
Part of the The Economics of Information, Communication and Entertainment book series (ECOINFORM, volume 01)

On April 8, 1966, Time Magazine startled readers with a provocative cover that asked in large type, “Is God Dead?” After reading many newspaper, trade and journal articles, we might ask a similar, if less profound, question — Is TV Dead? The headlines have been screaming about the demise of television: “Let 's Just Declare TV Dead and Move On…The End of TV as We Know It …The Internet Is About To Kill TV.”

The atmosphere of doom and gloom, fueled by fundamentalist Netizens (those who believe in the Web with near-religious fervor), is reminiscent of the story of Chicken Little who, after being hit on the head with an acorn, declared to the world that “The sky is falling.” Looking at the changes in the TV viewing environment through the prism of a researcher 's eye, we will argue that not only is the sky not falling, but we are actually at a very low risk of bidding goodbye to television business. Further, rather than looking at the rise of new digital platforms and technologies as a threat, we believe the TV industry is on the verge of a Golden Age of Media — a time when vast new opportunities are opening up for content creators and distributors, and, most importantly, for the consumer.


Cell Phone Consumer Behavior Television Viewing Online Video Electronic Program Guide 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Gali Einav
  • John Carey

There are no affiliations available

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