Innovation Strategies and Innovation Problems in Small and Medium-Sized Enterprises: An Empirical Study
Innovation may become the basis of all competition in the future. Therefore, organizational theorists and managers alike have long shown more interest in the role of innovation in organizations, primarily due to the crucial role innovation plays in securing sustained competitive advantage. As organizations attempt to get competitive advantage, they develop and/or adopt new products, processes, techniques, or procedures. The aim of the study is to investigate the innovation activities in Small and Medium-Sized Enterprises (SMEs). The survey collected information about product and process innovation as well as organizational and marketing innovation. The research data were collected by the questionnaires applied in the cities of Gaziantep and Kahramanmaras. The data were analyzed by using the SPSS program.
KeywordsProcess Innovation Product Innovation Innovation Activity Innovation Strategy Organizational Innovation
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