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New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax

  • Kathleen Vidoloff
Part of the Food Microbiology and Food Safety book series (FMFS)

Hoaxes and terrorist threats, while not actual crises, can cause alarm and anxiety. Hoax terrorist attacks can be extremely disruptive; this fact is recognized by the United States Congress. In 2001, the United States House of Representatives created the Anti-Hoax Terrorism Act (2003), legislation that “makes it a felony to perpetrate a hoax related to biological, chemical, nuclear, and weapons of mass destruction attacks” (p. 3). A response to a hoax can, however, provide an experiential learning opportunity for an organization. In a hoax response, organizations respond as if a real threat is present, testing the organization's risk and crisis preparedness.

This case analyzes how the New Zealand Ministry of Agriculture and Forestry (MAF) managed risk during a hoax in May 2005. This case examines the organization's successful application of key best practices in risk communication. In addition, this case illustrates how organizations can vicariously learn from a high risk situation....

Keywords

Trading Partner Risk Communication Communication Director Mouth Disease Public Meeting 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

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Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  • Kathleen Vidoloff

There are no affiliations available

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