Advertisement

The Case Study Approach

Part of the Food Microbiology and Food Safety book series (FMFS)

“The person who can combine frames of reference and draw connections between ostensibly unrelated points of view is likely to be the one who makes the creative breakthrough.”

—Denise Shekerjian

In the previous section, our framework describing the interaction of multiple competing messages provided a useful way to describe how risk communicators should create convergence and understanding with their audiences in pre-crisis, crisis, and post-crisis situations. In addition, the identification of best practices offers a way to identify why particular risk messages may have more influence than others on how audiences respond. Adding to the complexity of the situation for risk communicators are multiple publics who may not share the same understanding or willingness to respond to the messages due to how the risk or potential crisis may affect them in what we described as spheres of ethnocentricity.

In the complex communication context of risk communication, one research methodology is...

Keywords

West Nile Virus Risk Communication Case Study Approach Mouth Disease Crisis Situation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Patton, M. Q. (2002).Qualitative research and evaluationmethods (3rd ed.). Thousand Oaks, CA: Sage.Google Scholar
  2. Rogers, E. M. (2003).Diffusion of innovations(5th ed.). New York, NY: Free Press.Google Scholar
  3. Seeger, M. W. (2006). Best practices in crisis communication: An expert panel process.Journal of Applied Communication Research 34(3), 232–244.CrossRefGoogle Scholar
  4. Seeger, M. W., Sellnow, T. L., & Ulmer, R. R. (Eds.). (2008).Crisis communication and the public health. Cresskill, NJ: Hampton Press, Inc.Google Scholar
  5. Sellnow, T. L., & Littlefield, R. S. (Eds.). (2005).Lessons learned about protecting America's food supply: Case studies in crisis communication. Fargo, ND: Institute for Regional Studies.Google Scholar
  6. Stake, R. E. (2000). Case studies. In N. K. Denzin & Y. S. Lincoln (Eds.)Handbook of qualitative research(2nd ed.), (pp. 435–454). Thousand Oaks, CA: Sage.Google Scholar
  7. Tuschman, M. L., & Anderson, P. (1997).Managing strategic innovation and change: A collection of readings. New York: Oxford University Press.Google Scholar
  8. Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2007).Effective crisis communication: Moving from crisis to opportunity. Thousand Oaks, CA: Sage.Google Scholar
  9. Yin, R. K. (2003).Case study research: Design and methods(3rd ed.). Applied Social Research Methods Series, Vol. 5. Thousand Oaks, CA: Sage.Google Scholar

Copyright information

© Springer Science+Business Media, LLC 2009

Personalised recommendations