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Best Practices for Risk Communication

Part of the Food Microbiology and Food Safety book series (FMFS)

It doesn't work to leap a twenty-foot chasm in two ten-foot jumps.(American Proverb)

In  Chapter 1, we reviewed the major issues in risk communication and outlined a view of the public communication process that often accompanies discussions of risks. Often, these discussions digress into arguments over entrenched positions with little hope of achieving consensus about what is an acceptable risk. Trust is undermined, the public does not have access to information, and antagonistic relationships ensue. We suggested that even in these cases, there is an opportunity to approach risk communication by recognizing that positions can converge and a middle ground in discussions of risk can be created. We view this convergence as an opportunity for dialogue leading to a more effective form of risk communication.

Another aspect to this convergence approach involves grounding activities in best practices.1The best practices method has been used widely in organizational and professional settings...

Keywords

Risk Communication Policy Position Radio Frequency Identification Device Unknown Unknown Adaptive Element 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Springer Science+Business Media, LLC 2009

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