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Future Directions

Part of the Food Microbiology and Food Safety book series (FMFS)

Society would be safer, smarter, and fairer if our organizations and their masters could admit their limitations, declaring frankly that they cannot control the uncontrollable.

—Lee Clarke (1999, p. 137)

As we shift to a prospective outlook on risk communication, the future is fittingly uncertain. With the passing of each day, we advance in our understanding of existing risks. Conventional wisdom among many risk theorists is that modern life is much safer than ever before. Modern conveniences reduce risks in many ways. Medical techniques ensure longer lives for many people. Public health efforts have significantly reduced the threat of many diseases. Government regulation in developed nations protects the public against tainted food, faulty products, poor construction techniques, and dangerous medications. These advances, however, are compromised by continuous changes that generate risks heretofore never considered. In other words, the world is simultaneously a safer and more dangerous...

Keywords

Risk Issue Risk Communication Strange Attractor Chaos Theory Tight Coupling 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2009

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