Optimizing Retail Assortments for Diverse Customer Preferences

  • Stephen A. Smith
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 122)


Conjoint Analysis Expected Profit Customer Preference Product Choice Base Stock Level 



The author is grateful to Dale Achabal, Kirthi Kalyanam, Shelby McIntyre and Chris Miller for many valuable discussions and to Active Decisions, Inc. for providing the data base that was used for testing the optimization model. This research was partially supported by the Retail Workbench Research and Education Center at Santa Clara University.


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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Stephen A. Smith
    • 1
  1. 1.Department of Operations and MIS, Leavey School of BusinessSanta Clara UniversitySanta ClaraUSA

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