Assortment Planning: Review of Literature and Industry Practice

  • A. Gürhan Kök
  • Marshall L. Fisher
  • Ramnath Vaidyanathan
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 122)


A retailer’s assortment is defined by the set of products carried in each store at each point in time. The goal of assortment planning is to specify an assortment that maximizes sales or gross margin subject to various constraints, such as a limited budget for purchase of products, limited shelf space for displaying products, and a variety of miscellaneous constraints such as a desire to have at least two vendors for each type of product.

Clearly the assortment a retailer carries has an enormous impact on sales and gross margin, and hence assortment planning has received high priority from retailers, consultants and software providers. However, no dominant solution has yet emerged for assortment planning, so assortment planning represents a wonderful opportunity for academia to contribute to enhancing retail practice. Moreover, an academic literature on assortment planning is beginning to emerge. The purpose of this chapter is to review the academic literature on...


Supply Chain Inventory Level Demand Rate Shelf Space Selling Season 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • A. Gürhan Kök
    • 1
  • Marshall L. Fisher
    • 2
  • Ramnath Vaidyanathan
    • 3
  1. 1.Fuqua School of BusinessDuke UniversityDurhanUSA
  2. 2.The Wharton SchoolUniversity of PennsylvaniaUSA
  3. 3.The Wharton SchoolUniversity of PennsylvaniaUSA

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