Supply Chain Planning Processes for Two Major Retailers
This chapter provides descriptions of the supply chain structures and planning processes of two major retailers in the home furnishings sector. These descriptions are based on a series of interviews with senior executives at these two retailers. Our objective is not to provide a comprehensive survey of such retail firms, but rather to describe the structures and planning processes commonly found in this sector and the corresponding implications for supply chain management based on these two case studies.
Home furnishings is one of the most complex areas in retailing, because of the large number of SKUs, the inter-relationships among the SKUs, as well as use of multiple brands and multiple marketing channels targeted to different customer segments. Due to its complexity, we believe that the assortment selection and supply chain management decisions for this sector pose many challenging problems, whose solutions extend beyond the current state of the art. Thus, we hope that...
KeywordsSupply Chain Distribution Center Shipping Container Private Label Supply Chain Operation
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