Models of Customer Value

Part of the International Series in Operations Research & Management Science book series (ISOR, volume 121)


Customer Satisfaction Brand Equity Multivariate Adaptive Regression Spline Customer Retention Customer Lifetime Value 


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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  1. 1.Edward W. Carter Professor of Business Administration at the Harvard Business SchoolHarvard UniversityBostonUSA

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