Sales Promotion Models

Part of the International Series in Operations Research & Management Science book series (ISOR, volume 121)


Reference Price Shopping Trip Brand Choice Sale Promotion Price Promotion 
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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  1. 1.Waikato Management SchoolNew Zealand
  2. 2.Tuck School of BusinessDartmouth CollegeUSA

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