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Decision Models for the Movie Industry

  • Jehoshua Eliashberg
  • Charles B. Weinberg
  • Sam K. Hui
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 121)

Introduction

The movie industry represents a challenging domain for scholarly research in general and for modelers in particular. The industry is characterized by a product (content) with multiple distribution outlets, each having a relatively short window of opportunity (see Fig. 13.1). Distribution outlets for movies include domestic and foreign theatres, home video, cable TV, and network TV. In each of these windows, many different parties and decision makers are involved. While some emphasize the creative and artistic aspects of the product, others focus on the business issues. Some industry pundits claim that the artistic nature of the product and its uncertain quality make the movie industry inherently different from others; hence, any formal methods or models employed in other industries to improve operational and commercial performance are irrelevant. Furthermore, unlike other industries where trends and consumer tastes are tracked continuously, studios see themselves more as...

Keywords

Decision Support System Movie Industry Home Video Revenue Sharing Contract Movie Quality 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Jehoshua Eliashberg
    • 1
  • Charles B. Weinberg
  • Sam K. Hui
  1. 1.The Wharton School, University of Pennsylvania

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