Time-Series Models in Marketing

  • Marnik G. Dekimpe
  • Philip Hans Franses
  • Dominique M. Hanssens
  • Prasad A. Naik
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 121)


Kalman Filter Brand Equity Price Promotion Persistence Modeling Lucas Critique 


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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Marnik G. Dekimpe
    • 1
  • Philip Hans Franses
  • Dominique M. Hanssens
  • Prasad A. Naik
  1. 1.Tilburg University, Tilburg, The Netherlands and Catholic University LeuvenLeuvenBelgium

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