The Past, the Present and the Future of Marketing Decision Models

Introduction to the Handbook
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 121)


Decision Model Customer Relationship Management Conjoint Analysis Individual Customer Customer Lifetime Value 
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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  1. 1.RSM Erasmus UniversityRotterdamThe Netherlands

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