E-Commerce in China: Culture and Challenges

  • Jeffrey Hsu


The development of e-commerce in China has been of interest to many throughout both the scholarly and business communities. Certainly, a nation which claims one of the largest populations of Internet users, together with a dominant role in the global economy, would be expected to be a major player in e-commerce. However, because of the impacts of various variables, constraints, as well as the makeup of the population and its Internet users, e-commerce in China has evolved differently, and has unique characteristics compared with e-commerce from other nations and markets. An analysis of the current state of e-commerce in China, followed by an analysis of the factors which impact upon China’s e-commerce, provide insight into its development of electronic business. The role of culture, which is another key factor, is also discussed. From here, a look to future trends and directions is provided.


Supply Chain Credit Card Internet User Chinese Culture Uncertainty Avoidance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  • Jeffrey Hsu
    • 1
  1. 1.Information Systems, Silberman College of BusinessFairleigh Dickinson UniversityUSA

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