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Mobile Communications Market in China

  • Sunanda Sangwan
  • Chong Guan
  • Louis-Francois Pau
Chapter

Abstract

China’s mobile communications market presents unique marketing challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how the market is evolving. In this chapter we analyze market characteristics of mobile communications with an objective to better comprehend the dynamics of the largest mobile subscribers market. Using secondary data we identify industry related and end-user related trends to infer our conclusions.

Keywords

Mobile Phone Short Messaging Service Mobile Operator Mobile Phone User Debit Card 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  • Sunanda Sangwan
    • 1
  • Chong Guan
    • 2
  • Louis-Francois Pau
    • 3
  1. 1.Associate Professor, Nanyang Business School, Nanyang Technological UniversitySingapore
  2. 2.Doctoral Candidate, Nanyang Business School, Nanyang Technological UniversitySingapore
  3. 3.Professor, Rotterdam School of Management, Erasmus UniversityThe Netherlands

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