Mobile Communications Market in China

  • Sunanda Sangwan
  • Chong Guan
  • Louis-Francois Pau


China’s mobile communications market presents unique marketing challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how the market is evolving. In this chapter we analyze market characteristics of mobile communications with an objective to better comprehend the dynamics of the largest mobile subscribers market. Using secondary data we identify industry related and end-user related trends to infer our conclusions.


Mobile Phone Short Messaging Service Mobile Operator Mobile Phone User Debit Card 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Annual Report on China’s Mobile Phone Market 2005-2006, 2006-2007; CCID Consulting Accessed 25th Jan., 2008.
  2. Boltz, Paul W. , Corney, Charles C.(2005) Spread your content far and wide. The China Business Review. March-April.Google Scholar
  3. China Daily. : Several IssuesGoogle Scholar
  4. China Telecom Weekly 08-2-8 Interfax Accessed 8th Feb., 2008
  5. China Mobile Value-added Services Report, 2006, Research In China. (2007). Accessed 8th Feb., 2008
  6. China Mobile (2008) Excellent Financial Performance Favorable Profitability, China Mobile Limited Announces 2007 Interim Results, 16 August 2007 Accessed 25th Jan., 2008
  7. Dean, T. (2003) The fight for China’s handset market, The China Business Review 30 (6), pp. 28–31.Google Scholar
  8. Dittrich, Koen, Duysters, Geert. (2007) Networking as a Means to Strategy Change: The Case of Open Innovation in Mobile Telephony. Journal of Product Innovation Management, 24(6), p510-521.CrossRefGoogle Scholar
  9. Embedded Research Network (2007) Nokia’s cell phone sales skyrocket in ChinaGoogle Scholar
  10. Fan, Z. (2000)“China Unicom fights against delinquent accounts”. Qilu Night. April 5, 2000.Google Scholar
  11. Fjermestad, Jerry; Passerini, Katia; Patten, Karen; Bartolacci, Michael R.; Ullman, David (2006) Moving toward mobile third generation telecommunications standard: the good and bad of the ‘anytime/anywhere’ solutions Communications of AIS, 2006(17), 2-33.Google Scholar
  12. Fishman, Ted C. (2004) The Chinese Century. The New York Times Magazine. July 4, 2004.Google Scholar
  13. Gallup (2007) A Weak Driver of a Strong Economy Challenges in China’s Move Toward Consumption-Oriented Economic Growth Gallup Chinese Consumer Study: 1994 -2006, The Gallup Organization, Princeton, NJ.
  14. Gow Gordon A. and Ihnat Mark (2004) Prepaid Mobile Phone Service and the Anonymous Caller Surveillance & Society 1(4), 555-572.Google Scholar
  15. iResearch (2007) What were China's 450 million mobile users "Searching" for 2007/01/23
  16. Jiang Yu and Kim Hua Tan (2005) The evolution of China's mobile telecommunications industry: past, present and future. International Journal of Mobile Communications, 3(2), 1-1.Google Scholar
  17. Kotabe Masaaki & Jiang Crystal (2006) Three Dimensional, Marketing Management. 15(2), 39.Google Scholar
  18. Kumar Keval J. and Thomas Amos O. (2006) Telecommunications and Development: The Cellular Mobile ‘Revolution’ in India and China, Journal of Creative Communications, 1(3), 297-309.CrossRefGoogle Scholar
  19. Kwong, 2000 Kwong, Regis (2000) Tomorrow’s Telecoms: Who Will Win China’s Phone Wars? Asiaweek, December 1, Hong Kong, 1-1.Google Scholar
  20. Laforet, Sylvie; Li, Xiaoyan (2005) Consumers' attitudes towards online and mobile banking in China. International Journal of Bank Marketing, 23(5), 362-380.CrossRefGoogle Scholar
  21. Mylonopoulos, Nikolaos; Sideris, Ioannis. (2006) Growth of Value Added Mobile Services Under Different Scenarios of Industry Evolution, Electronic Markets, 16(1), 28-40.CrossRefGoogle Scholar
  22. Nie, Winter, Zeng, Hongjian. (2003) The Impact of China’s WTO Accession on Its Mobile Communications Market. Journal of Business and Management, Spring 9(2).Google Scholar
  23. Nolan, Peter; Jin Zhang; and Chunhang Liu. (2007) The Global Business Revolution and the Cascade Effect : Systems Integration in the Global Aerospace, Beverage and Retail Industries. Palgrave Macmillan.Google Scholar
  24. PricewaterhouseCoopers (2004) 2004/2005 Global Retail & Consumer Study from Beijing to Budapest. 5-6.Google Scholar
  25. Qing . M. and K. Lee (2005), Knowledge diffusion, market segmentation and technological catch-up: The case of the telecommunications industry in China, Research Policy 34 (6), . 759.CrossRefGoogle Scholar
  26. Ramstad. E. (2003), New game, many winners, Far Eastern Economic Review 166 (34), 28–29.Google Scholar
  27. Reid Fraser J.M., Reid Donna J. (2004) Text appeal: the psychology of SMS texting and its implications for the design of mobile phone interfaces, Campus-Wide Information Systems, 21(5),196 – 200.CrossRefGoogle Scholar
  28. Sangwan, Sunanda, Louis-Francois Pau. (2005). Diffusion of Mobile Phones in China, European Management Journal, 26(5).Google Scholar
  29. Smirlis Yannis G., Despotis Dimitris K. , Fiala J. Jablonsky, (2004) Identifying "Best-Buys" In The Market Of Prepaid Mobile Telephony: An Application Of Imprecise Dea. International Journal of Information Technology and Decision Making 3(1), 167-177.CrossRefGoogle Scholar
  30. SinoCast CBDN 2005, Sinocast LLC, The Financial Times Limited Accessed 8th Feb., 2008Google Scholar
  31. Wang, Wei (2002) China’s Access to WTO: Impact on Telecommunications and Internet Information Services. China’s Integration with the World Economy: Repercussions of China’s Access to the WTO. Chapter 11.Google Scholar
  32. Weaver, G. (2005) The Mobile Phone Industry: A Strategic Overview, Reed Electronics Research, June 2005.Google Scholar
  33. Weichao Nancy (2007) Everyday necessity of Teens: The use of mobile phones for young people in Macau and Guangzhou China East Asia Media New Media Conference 2007 Accessed 8th Feb., 2008
  34. Wu J.,(2006) Operations: OEMs and EMS, iSuppli Market Watch, 6(10), p.5.Google Scholar
  35. Xinhua Online (2005). TD-SCDMA insiders say trial went badly. June 24, 2005.Google Scholar
  36. Xu, Yan.(2003) Mobile Data Communications in China. Communications of the ACM. December 2003. 46(12).Google Scholar
  37. Yaobin Lu, Yuanyuan Dong, Bin Wang (2007) The mobile business value chain in China: a case study. International Journal of Electronic Business, 5(5), 460.CrossRefGoogle Scholar
  38. York, Tom (2001). China’s Exploding Wireless Industry. Impulse Magazine. October 2001Google Scholar
  39. Yuan, Yufei; Zheng, Wuping; Wang, Youwei; Xu, Zhengchuan; Yang, Qing; Gao, Yufei (2006) Xiaolingtong versus 3G in China: Which will be the winner ? Telecommunications Policy, 30 (5/6), 297-313. Accessed 8th Feb., 2008Google Scholar

Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  • Sunanda Sangwan
    • 1
  • Chong Guan
    • 2
  • Louis-Francois Pau
    • 3
  1. 1.Associate Professor, Nanyang Business School, Nanyang Technological UniversitySingapore
  2. 2.Doctoral Candidate, Nanyang Business School, Nanyang Technological UniversitySingapore
  3. 3.Professor, Rotterdam School of Management, Erasmus UniversityThe Netherlands

Personalised recommendations