Spyware and adware may track data related to individual users in order to construct a profile of each user. A user’s profile may then be used to target advertising to that particular user, for example. Perhaps the most prominent user tracking mechanism is the use of so-called cookies. This is the topic of the next section, which examines how cookies and other sources of data can be used to profile users.
KeywordsCognitive Style Banner Advertisement Cascade Style Sheet Shopping Basket Image Request
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