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Tracking Users

  • John Aycock
Chapter
Part of the Advances in Information Security book series (ADIS, volume 50)

Abstract

Spyware and adware may track data related to individual users in order to construct a profile of each user. A user’s profile may then be used to target advertising to that particular user, for example. Perhaps the most prominent user tracking mechanism is the use of so-called cookies. This is the topic of the next section, which examines how cookies and other sources of data can be used to profile users.

Keywords

Cognitive Style Banner Advertisement Cascade Style Sheet Shopping Basket Image Request 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Department of Computer ScienceUniversity of CalgaryCalgaryCanada

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