Part of the Advances in Information Security book series (ADIS, volume 50)


The best insights about adware do not come from adware itself. Purveyors of adware are not the innovators at present; legitimate companies and marketers are. There are innumerable legitimate research studies examining the effectiveness of various online advertising techniques, and these better represent the full potential of adware if it advances beyond its current state.


Video Content Video Advertisement Banner Advertisement Behavioral Target Ambitious Form 


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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Department of Computer ScienceUniversity of CalgaryCalgaryCanada

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