• Daniel C. O’Connell
  • Sabine Kowal
Part of the Cognition and Language: A Series in Psycholinguistics book series (CALS)

Chapter Prospectus

Chapter 5, Rhetoric, engages the spoken discourse of experienced speakers and their ability to simulate spontaneity even in their reading aloud. Such discourse is communicatively meaningful precisely because it is consequential for their lives rather than a task performed under laboratory conditions. Our own research gradually has led us to the foundations of spontaneity through the examination of these skillful simulations. Similar devices are used rhetorically in reading aloud and in spontaneous spoken discourse. Considered psychologically, current rhetoric, including religious, political, and artistic forms, pursues an ideal delivery which is not so much syntactic in its focus as communicative, cogent, persuasive, pro-social, and conversational. It is the listener’s or audience’s expected reaction that must dictate the speaker’s strategies, precisely because the purpose of the speaker must always be effective communication. The chapter ends with a discussion of...


Articulation Rate Rhetorical Device Political Rhetoric Political Speech Conceptual Literacy 
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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Daniel C. O’Connell
    • 1
  • Sabine Kowal
    • 2
  1. 1.Georgetown UniversityUSA
  2. 2.Technische Universität Institut für Sprache und KommunikationGermany

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