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Domain Names

  • Ryan W. O’Donnell
  • John J. O’Malley
  • Randolph J. Huis
  • Gerald B. HaltJr
Chapter

Securing Intellectual Property in Domain Names

Domain names are essential to promoting corporate identity and product awareness in the modern era and should be regarded like any other valuable corporate assets. A domain name is a string of unique characters used as an address to identify a particular computer or server on the Internet. For example, fda.gov is used to identify the United States Food and Drug Administration website, uspto.gov is used to identify the United States Patent and Trademark Office website, and coca-cola.com is used to identify the Coca-Cola Company website.

Domain names consist of a number of domain levels. For example, in a two-level domain name such as fda.gov, the portion of the domain name to the right of the period (i.e., “gov”) is the top-level domain (TLD), and the portion of the domain name to the left of the period (i.e., “fda”) is the second-level domain (SLD). Many internet users also recognize the three-letter string “www.” preceding the domain...

Keywords

Marketing Campaign Uniform Domain United States Code Trademark Protection Trademark Infringement 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Ryan W. O’Donnell
    • 1
  • John J. O’Malley
    • 1
  • Randolph J. Huis
    • 1
  • Gerald B. HaltJr
    • 1
  1. 1.Volpe and Koenig, P.CPhiladelphiaUSA

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