A Global Ethics Stand

  • A. Coskun Samli

In Chapter 10 it is articulated that particularly the people in the lower tiers of the global economic pyramid are very susceptible to outside pressures and they have no defense mechanisms of their own. If 21st-century capitalists use their economic power to exploit the weaknesses of the people in these tiers to gain immediate economic benefits at the loss of long-term greater gains for all parties, disaster will ensue. There will be mass discontent, class wars, and deaths. Such orientation may be coined imperialism that substitutes force for freedom and does not allow healthy free markets to emerge (Paulson 2005). As Hodgson (1992) stated there is much to be accomplished and mutually gained through understanding and respect on the part of both parties and across cultural lines. One may add to this that there is also much profit opportunity to be benefited from.

Differing Opinions About Ethics

There are many different opinions about what constitutes ethical behavior. When the global...


Decision Maker Business Ethic Ethical Behavior Situational Variable Cognitive Moral Development 
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  1. Hodgson, K . (1992), “Adapting Ethical Decisions to a Global Marketplace,” Management Review, 81, 53–57.Google Scholar
  2. Paulson, Steven K. (2005), “An Integrated Social Science Perspective on Global Business Ethics,” International Journal of Commerce and Management, 15, 178–186.Google Scholar
  3. Samli, A. Coskun (1992), Social Responsibility in Marketing, Westport, CT: Quorum Books.Google Scholar

Copyright information

© Springer-Verlag New York 2008

Authors and Affiliations

  1. 1.University of North FloridaJacksonvilleUSA

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