Treating the Consumers at Different Levels of the Pyramid



Consumer Protection Hierarchy Level Consumer Information Lower Tier International Terrorism 
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  1. Prahalad, C. K. (2005), The Fortune at the Bottom of the Pyramid, Upper Saddle River, NJ: Wharton School Publishing.Google Scholar
  2. Samli, A. Coskun (1995), International Consumer Behavior, Westport, CT: Quorum Books.Google Scholar
  3. Samli, A. Coskun (2004), Entering and Succeeding in Emerging Countries, Mason, OH: Thomson, South-Western.Google Scholar

Copyright information

© Springer-Verlag New York 2008

Authors and Affiliations

  1. 1.University of North FloridaJacksonvilleUSA

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