Norms: Social Influences on Human Thoughts About Wildlife

  • Michael J Manfredo


During the mid-1990s I moved from the suburbs of Fort Collins, Colorado, to a subdivided farm just outside of town. The small development had a dozen, 10-acre lots on ground that was previously grazed by livestock. I soon realized that most residents in this community disagreed on what was the appropriate treatment of wildlife.

One resident built a hen house and began raising chickens. Soon, the local pack of coyotes found the hen house and began raiding it. The resident shot the coyotes from his back porch, which infuriated another resident who loved the sound of coyotes in the neighborhood.

The coyotes were attracted by cotton-tail rabbits, and the abundance of rabbits in the newly built community made it difficult to grow grass, plants, and trees. Three of my neighbors responded differently to this. One neighbor tried to eradicate the rabbits by shooting them whenever he saw them in his yard. Another neighbor, though equally frustrated with the rabbits, could not bring...


Personal Norm Moral Decision Descriptive Norm Role Identity Injunctive Norm 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  1. 1.Colorado State UniversityFort CollinsUSA

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