Services Research Collaborations: Beyond the ivory Tower

  • Neeli Bendapudi
  • Mindy Stobart
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)

Academic institutions, businesses, societies, and governments all have a great deal to gain by investing in a better understanding of the science, management, and engineering aspects of services. However, instead of waiting for all the questions to be answered in the academic laboratory, services scholarship is best served in an iterative process that moves from the crucibles of academe to the portals of practice and vice versa. This paper describes three unique applications of this precept in The Ohio State University Fisher College of Business' Initiative for Managing Services. The contexts include projects for students, working with chiefs of police and superintendents, and a collaborative venture with a business to help public school principals.


School Principal Professional Service Service Science Customer Participation Police Chief 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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    Bendapudi, Neeli and Robert P. Leone, “Psychological Implications of Customer Participation in CoProduction,” Journal of Marketing; January 2003, Vol. 67 Issue 1, p14, 15p.CrossRefGoogle Scholar
  2. [2]
    Bendapudi, Neeli and Venkat Bendapudi, “Creating the Living Brand.” Harvard Business Review; May 2005, Vol. 83 Issue 5, p124, 6p.Google Scholar
  3. [3]
    Gallagher, Catherine, Maguire, Edward R., Mastrofski, Stephen D., and Reisig, Michael D. (2001) The Public Image of the Police, a report prepared for The International Association of Chiefs of Police.Google Scholar
  4. [4]
    Berry, Leonard L. and Neeli Bendapudi, “Clueing in Customers,” Harvard Business Review; February 2003, Vol.81 Issue 2, p100, 7p.Google Scholar

Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Neeli Bendapudi
    • 1
  • Mindy Stobart
    • 2
  1. 1.Fisher College of BusinessThe Ohio State University
  2. 2.Fisher College of BusinessThe Ohio State University

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