Educating The Service Manager in Europe—Assessing Gaps And Opportunities
The objective of this paper is to outline the initiatives related to service science at SDA Bocconi School of Management, particularly in the field of executive education. Over the last decade it has become more evident that the ideal curricula of managers in European companies go beyond excellent competencies in a single functional area. Over and over the market requires managers, both of manufacturing and service industry, to cross functional expertise and gain, instead, more developed knowledge of the interdependencies between traditional functions, as well as about the various options that companies have to related with the external environment (e.g. outsourcing, network of alliances, etc.). Based on that, we are starting delineating specific initiatives for executive education of service managers in Europe.
KeywordsService Manager Innovation Management Service Science People Management Executive Education
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