We argue that the universal role of service in the economy and firm can provide a frame of reference to help guide a management philosophy that is more effective and better contributes to competing in the future than a frame of reference based on tangible goods. We call this revised philosophy service-dominant logic (S-D logic) and suggest eight key behaviors that characterize its effective implementation.


Trading Partner British Petroleum Management Philosophy Dominant Logic Logic Good 
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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Robert F. Lusch
  • Stephen L. Vargo

There are no affiliations available

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