Services are complex and specifying them is challenging. This paper suggests that service design and specification could be informed by a systematic study of notation and specification systems from other arts to create an approach to service scoring that would enable service designers to write and stakeholders to enact service performances with value and beauty.
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Mager, B., Evenson, S. (2008). Art of Service: Drawing the Arts to inform Service Design and Specification. In: Hefley, B., Murphy, W. (eds) Service Science, Management and Engineering Education for the 21st Century. Service Science: Research and Innovations in the Service Economy. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-76578-5_12
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DOI: https://doi.org/10.1007/978-0-387-76578-5_12
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