Art of Service: Drawing the Arts to inform Service Design and Specification

  • Birgit Mager
  • Shelley Evenson
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)

Services are complex and specifying them is challenging. This paper suggests that service design and specification could be informed by a systematic study of notation and specification systems from other arts to create an approach to service scoring that would enable service designers to write and stakeholders to enact service performances with value and beauty.


Service Design Notation System Service Encounter Service Marketing Representational Form 
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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Birgit Mager
  • Shelley Evenson
    • 1
  1. 1.Carnegie Mellon University School of DesignPittsburgh

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