Abstract
Remember those California Raisins® characters from a few years ago? Although they turned into a tremendous marketing ploy, with figurines and even their own television show, their message was simple – raisins are good for you.
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© 2008 Springer Science+Business Media, LLC
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Hartel, R.W., Hartel, A. (2008). California or Wisconsin Raisins?. In: Food Bites. Springer, New York, NY. https://doi.org/10.1007/978-0-387-75845-9_39
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DOI: https://doi.org/10.1007/978-0-387-75845-9_39
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Publisher Name: Springer, New York, NY
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Online ISBN: 978-0-387-75845-9
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