Abstract
Oreos are America’s top selling cookie, favorites for almost 100 years. They have also spawned what must be a record number of new products and a host of interesting recipes. We’ll explore how new products are derived from current icons, but first, some history.
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© 2008 Springer Science+Business Media, LLC
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Hartel, R.W., Hartel, A. (2008). Oreos Spawn Host of New Products. In: Food Bites. Springer, New York, NY. https://doi.org/10.1007/978-0-387-75845-9_22
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DOI: https://doi.org/10.1007/978-0-387-75845-9_22
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