Food Bites pp 69-71 | Cite as

Lucky Charms – A Lesson in Creativity and Marketing

  • Richard W. Hartel
  • AnnaKate Hartel


How do you invent a new cereal? In the case of Lucky Charms, it was a matter of putting two existing products together and recognizing that the combination was something unique – and tasty. Maybe even magically delicious.


Moisture Migration Clover Leaf Sexual Personality Romantic Type Winning Combination 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Richard W. Hartel
    • 1
  • AnnaKate Hartel
    • 2
  1. 1.MadisonUSA
  2. 2.MadisonUSA

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