Abstract
How do you invent a new cereal? In the case of Lucky Charms, it was a matter of putting two existing products together and recognizing that the combination was something unique – and tasty. Maybe even magically delicious.
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© 2008 Springer Science+Business Media, LLC
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Hartel, R.W., Hartel, A. (2008). Lucky Charms – A Lesson in Creativity and Marketing. In: Food Bites. Springer, New York, NY. https://doi.org/10.1007/978-0-387-75845-9_20
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DOI: https://doi.org/10.1007/978-0-387-75845-9_20
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