This chapter provides an overview of recent research related to online shopping and the conceptual frameworks that have guided that research. Specifically, the chapter addresses research related to who shops online and who does not, what attracts consumers to shop online, how and what consumers do when shopping online, and factors that might slow the growth in consumer online activities. The chapter reports on research related to the online shopping process, including consumer perceptions of privacy and security, as well as online information search. Directions for future research are suggested.


Search Cost Information Search Online Shopping Digital Divide Retail Channel 


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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Yi Cai
    • 1
  • Brenda J. Cude
  1. 1.Department of Family and Consumer SciencesCalifornia State University at NorthridgeNorthridgeUSA

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