Applying Behavior Theories to Financial Behavior

  • Jing Jian Xiao


This chapter discusses how two behavior theories can be applied to financial behavior research. The theory of planned behavior (TPB) is a motivational theory designed to predict and understand human behavior. The transtheoretical model of behavior change (TTM) is a multi-stage theory designed to guide people toward positive actions stage by stage. This chapter first discusses how to define financial behavior and then reviews the two theories and their applications to financial behavior. Finally, it discusses issues relevant to future research to better understand and predict financial behavior and to assist consumers to develop positive financial behaviors that improve their quality of life.


Behavior Change Behavioral Intention Plan Behavior Financial Behavior Transtheoretical Model 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Jing Jian Xiao
    • 1
  1. 1.Department of Human Development and Family StudiesUniversity of Rhode Island, Transition CenterKingstonUSA

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