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Evaluate E-loyalty of sales website: a Fuzzy mathematics method

  • Ying Yi
  • Zhen-yu Liu
  • Ying-zi Xiong
Part of the IFIP International Federation for Information Processing book series (IFIPAICT, volume 252)

Abstract

The study about online consumer loyalty is limited, but how to evaluate the customers’ E-loyalty to a sales website is always a noticeable question. By using some methods of fuzzy mathematics, we provide a more accurate way to evaluate E-loyalty of sales website. Moreover, this method can differentiate level and degree of each factor that influences E-loyalty.

Keywords

Analytical Hierarchy Process Customer Satisfaction Switching Cost Weighting Coefficient Evaluation Index System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© IFIP International Federation for Information Processing 2007

Authors and Affiliations

  • Ying Yi
    • 1
  • Zhen-yu Liu
    • 1
  • Ying-zi Xiong
    • 1
  1. 1.School of ManagementXiamen UniversityXiamenChina

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