Evaluate E-loyalty of sales website: a Fuzzy mathematics method
The study about online consumer loyalty is limited, but how to evaluate the customers’ E-loyalty to a sales website is always a noticeable question. By using some methods of fuzzy mathematics, we provide a more accurate way to evaluate E-loyalty of sales website. Moreover, this method can differentiate level and degree of each factor that influences E-loyalty.
KeywordsAnalytical Hierarchy Process Customer Satisfaction Switching Cost Weighting Coefficient Evaluation Index System
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