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Antecedents for Building Trust in Professional e-Services

  • Dieter Fink
Conference paper
Part of the IFIP International Federation for Information Processing book series (IFIPAICT, volume 252)

Abstract

Professional service providers are exploiting the web to deliver e-services to a larger but also more diverse client base. This has increased the need for building trust between them and their clients and within the firm itself. In this paper the antecedents of trust are identified and matched against strategies that public accounting practices could adopt to build trust. Eleven antecedents for external relationships ranging from trustworthiness to benevolence are identified. A key strategy is to display information about the firm’s expertise, standards and clients on the website. Trust for internal relationships range from the individual to inter-firm alliances and largely rely on providing technological (Internet) support and information about the firm’s vision and values.

Keywords

Service Provider Sage Publication Public Account Electronic Data Interchange Audit Opinion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© IFIP International Federation for Information Processing 2007

Authors and Affiliations

  • Dieter Fink
    • 1
  1. 1.Edith Cowan UniversityPerthAustralia

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