Abstract
In this paper, a keyword extraction based model is proposed to deal with web advertisement. In our model, we take web advertisement as an information retrieval problem. Web page and advertisement are firstly represented with a simple data structure which will be the source file for keyword extraction based on x2-measure for single document. Later we get two vectors to make a retrieval process with a specific similarity function. This model is suitable for common cases of web advertisement. It supports the web page selection in view of advertisement as well as the advertisement selection for specific web page.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Matsuo Y, Ishizuka M. “Keyword extraction from a single document using word co-occurrence statistical information”. Int’l Journal on Artificial Intelligence Tools, 2004, 13(1):157–169
Ricardo Baeza-Yates, et al. mordern information retrieval. 1999, ACM press.
Ng V, Kwan-Ho Mok. An intelligent agent for Web advertisements. Cooperative Database Systems for Advanced Applications, 23–24 April 2001 Pages:102–109
Amiri A, Menon S. Scheduling web banner advertisements with multiple display frequencies Systems, Man and Cybernetics, Part A, IEEE Transactions on Volume 36, Issue 2, March 2006 Pages:245–251
Thawani A, Gopalan S. “Event driven semantics based ad selection”. Multimedia and Expo, 2004. ICME’ 04,27–30 June 2004 Pages: 1875–1878
Salton, G., Buckley, C, “Term weighting approaches in automatic text retrieval.” Information Processing and Management, 1988. 24(5):513–523.
Google AdWards, http://www.google.com/intl/zh-CN/ads/. access date: December 21, 2006
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2007 IFIP International Federation for Information Processing
About this paper
Cite this paper
Zhou, N., Wu, J., Zhang, S. (2007). A Keyword Extraction Based Model for Web Advertisement. In: Wang, W., Li, Y., Duan, Z., Yan, L., Li, H., Yang, X. (eds) Integration and Innovation Orient to E-Society Volume 2. IFIP International Federation for Information Processing, vol 252. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-75494-9_21
Download citation
DOI: https://doi.org/10.1007/978-0-387-75494-9_21
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-75493-2
Online ISBN: 978-0-387-75494-9
eBook Packages: Computer ScienceComputer Science (R0)