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Network Externality Products C & Competition Strategy: An Experimental Economics Approach

  • Geng Zhou
  • Jiaofei Zhong
  • Han Zhou
  • Yu Chen
Conference paper
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)

Abstract

Based on the theory of Complexity Adaptive System (CAS) and methods of experimental economics, using Multi-Agent-Based Simulation, we build a model of the network externality product market with the platform Netlogo3.1.2, analyze the macroscopic consumers’ behavior, find out the important aspects that influence the spreading of products and the proper strategies of enterprises during this process and make a prediction of the China’s instant messenger software market.

Keywords

Product Market Switch Cost Network Externality Complexity Adaptive System Critical Number 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Geng Zhou
    • 1
  • Jiaofei Zhong
    • 1
  • Han Zhou
    • 1
  • Yu Chen
    • 1
  1. 1.Information schoolRenmin University of ChinaBeijingChina

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