Abstract
Based on the theory of Complexity Adaptive System (CAS) and methods of experimental economics, using Multi-Agent-Based Simulation, we build a model of the network externality product market with the platform Netlogo3.1.2, analyze the macroscopic consumers’ behavior, find out the important aspects that influence the spreading of products and the proper strategies of enterprises during this process and make a prediction of the China’s instant messenger software market.
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© 2007 International Federation for Information Processing
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Zhou, G., Zhong, J., Zhou, H., Chen, Y. (2007). Network Externality Products C & Competition Strategy: An Experimental Economics Approach. In: Wang, W., Li, Y., Duan, Z., Yan, L., Li, H., Yang, X. (eds) Integration and Innovation Orient to E-Society Volume 1. IFIP — The International Federation for Information Processing, vol 251. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-75466-6_9
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DOI: https://doi.org/10.1007/978-0-387-75466-6_9
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-75465-9
Online ISBN: 978-0-387-75466-6
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