The Simulation and Analysis of e-Business Model

A Case Study of Witkey
  • Yang-feng Ou
  • Hongdan Zhao
  • Guanglu Zheng
  • Lan Wang
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)


Based on the value-oriented ontology approach, we present a simulation analysis with the e3-value software, and study the Witkey business model with structural analysis modeling method. The feasibility analysis on Witkey business model has been proved theoretically through the adjustment and estimate of parameters. Finally, the paper concludes with practical recommendations for business model innovation.


Business Model Internet Service Provider Business Model Innovation Transaction System Cash Transaction 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Yang-feng Ou
    • 1
  • Hongdan Zhao
    • 1
  • Guanglu Zheng
    • 1
  • Lan Wang
    • 1
  1. 1.School of BusinessShantou UniversityShantou, GuangdongChina

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