Research on Evaluation Architecture of Marketing Performance for E-Commerce Websites

  • Yan Yang
  • Guangtian Zhou
  • Feng Yang
Conference paper
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)


With the development of e-commerce websites, more and more firms use websites to advertise their products and brands and statues. How to evaluate marketing performance of firms on web-based e-commerce becomes more important problem. This paper analyses influencing factors of marketing performance under e-commerce websites. And it suggests an evaluation model based on combination of fuzzy logic and hierarchy methods. The model uses fuzzy set and average weights way to quantify the factors and thus, it can supplies a way to help firms to improve evaluating tools and modify their marketing strategies.


Index System Internal Planning Marketing Performance Evaluation Architecture Internet Marketing 
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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Yan Yang
    • 1
  • Guangtian Zhou
    • 2
  • Feng Yang
    • 2
  1. 1.School of Information ManagementHeilongjiang UniversityHarbin
  2. 2.School of Computer Science TechnologyHeilongjiang UniversityHarbin

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