An Approach of Personalization for Electronic Commerce Websites Based on Ontology

  • Weihua Dei
  • Ming Yi
Conference paper
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)


Aiming at the limitations of traditional personalization approaches, this article analyzes the approach based on ontology, and proposes its practical method. This approach retains the relationships both between attributes of concepts and between concepts, providing more flexibility in matching usage profiles with current user session, which can improve the precision and coverage of the recommendation sets for personalization.


Usage Profile Domain Ontology Combination Function Personalization Recommendation Semantic Similarity Measure 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Weihua Dei
    • 1
  • Ming Yi
    • 2
  1. 1.School of Economy & ManagementHuazhong Agriculture UniversityWuhanChina
  2. 2.Department of Information ManagementHuazhong Normal UniversityWuhanChina

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