3G-based Mobile Commerce Value Chain

  • Ting Li
  • Yong Liu
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)


In recent years, due to the rapid evolution of mobile communication technologies, e-commerce has been combined with the mobile communication equipment, and a new paradigm of business — mobile commerce has appeared in business field. Nowadays, the development of 3G-related technologies further pushed the popularity of m-commerce. This paper attempts to categorize the participants in the 3G-based m-commerce value chain in B2C market and discusses its nature as well. It established a value chain in 3G-based B2C mobile market. This study can provide some fresh insight to 3G-based mobile market and help the participants in the value chain to understand better on how the value on the mobile market is delivered, which can offer them some ideas on how to make the value to be delivered efficiently on the value chain.


Short Messaging Service Mobile Service Content Provider Universal Mobile Telecommunication System Universal Mobile Telecommunication System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Ting Li
    • 1
  • Yong Liu
    • 1
  1. 1.Department of Information ManagementHuazhong Normal UniversityWuhanChina

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