Information Overload on E-commerce

  • Rafael Lucian
  • Francisco Tigre Moura
  • André Falção Durão
  • Salomão Alencar de Farias
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)


In on-line purchases process, the consumer can experience the information overload state. This paper deals about the affective answers of the customers of e-commerce to this phenomenon, which represents the behavior of the consumer on influence of an exceeding number of information its capacity of individual processing. The adopted methodology had an exploratory-descriptive character. The first phase has used a qualitative perspective, resulting in the construction of the scale used in this study. The second part, a survey was conducted, and its objective was to verify opposing theoretical relations from searched literature. In this way, multivariate statistics techniques had been used, with prominence in the structural equations modeling. The conclusions had indicated that the theory of information overload for traditional commerce is partially valid for e-commerce and the premise that the confusion feeling is the predictor of the satisfaction level reduction of the consumers under influence of the information overload is deconstructed.


Structural Equation Modeling Consumer Research Information Search Electronic Commerce Information Overload 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Rafael Lucian
    • 1
  • Francisco Tigre Moura
    • 1
  • André Falção Durão
    • 1
  • Salomão Alencar de Farias
    • 1
  1. 1.Departamento de Ciências Administrativas Programa de Pós-Graduação em AdministraçãoUniversidade Federal de PernambucoBrazil

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