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A Research on Chinese Consumers’ Using Intention on 3G Mobile Phones

  • Matthew Tingchi Liu
  • Zhizhong Chen
Conference paper
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)

Abstract

With the explosion of technology development, information appliance (IA) and digital devices (DD) become more and more popular these years. And the development of the third generation (3G) mobile phone is viewed as the most potential profitable product in the next decade. However, 3G mobile phone is confronting its promotion bottleneck. By using diffusion of innovation and lifestyle theory, hence, this study aims to examine the factors influencing adopting 3G mobile phone intention. Result shows only “technology cluster” is significantly related to adoption intention among four variables examined in this study.

Keywords

Mobile Phone Universal Mobile Telecommunication System Household Monthly Income Wideband Code Division Multiple Access Chinese Consumer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Matthew Tingchi Liu
    • 1
  • Zhizhong Chen
    • 2
  1. 1.Faculty of Management and AdministrationMacau University of Science and TechnologyTaipaMacau
  2. 2.School of Economics and ManagementTsinghua UniversityBeijingPeople’s Republic of China

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