Customer Satisfaction Evaluation for Mobile Commerce Services based On Grey Clustering Relational Method

  • Jinsong Gao
  • Jinhui Xu
  • Weijun Wang
Conference paper
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)


Since mobile commerce is a new commerce mode, there is a significant meaning to research on customer satisfaction with its services. This paper evaluates the customer satisfaction with m-commerce services, which adopts ASCI model, uses AHP to identify the weight and adapts grey clustering relational method, and illustrates this method by an example. It makes an exploratory research on the application of the grey comprehensive assessment.


Customer Satisfaction Relational Grade Customer Loyalty Perceive Quality Grey Relational Grade 


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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Jinsong Gao
    • 1
  • Jinhui Xu
    • 1
  • Weijun Wang
    • 1
  1. 1.Department of Information ManagementHua Zhong Normal UniversityWuhanChina

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