The Information Architecture for Website Design

An Empirical Study of B to C E-commerce Websites in China
  • Jin Nie
  • Huiling Hao
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)


Information Architecture is an important part of web page design, which includes page layout, classification, navigation system and search system. Effective information architecture enables E-commerce website to attract more visitors and customers. For E-commerce websites navigating consumers successfully is the key to keep the sales records. The paper applied the information architecture theory to analyze two B to C E-commerce websites in China and discussed the improvement for future webpage design.


Search Engine Navigation System Search System Online Shopping Digital Product 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Jin Nie
    • 1
  • Huiling Hao
    • 1
  1. 1.School of Information ManagementWhuhan UniversityHubeiP.R.China

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